Bow Ties: Surprising sales figures in the U.S.
A tie is not a piece of clothing that you wear every day, if you’re not working in a company where a tie is obligatory and for this reason, the sales figures for the elegant accessory fell dramatically in many countries around the world, in recent years. The bow tie on the other hand seems to have a real comeback. In the U.S., especially many young men have rediscovered the accessory. This is also reflected in the latest sales figures.
Formal and elegant accessories such as ties have always been, and will probably always remain, a must for everyone who wants to be well dressed. However, casual outfits are becoming more and more popular in western countries and even in professions where the tie used to be part of the dress code, it is increasingly common to leave the accessory at home. So today most men only wear a tie for special occasions like weddings or important business dinners.
But a new fashion trend in the United States might now save the tie: Bow ties are back as stylish accessories!
Who would have thought that the traditional bow tie would be rediscovered by a new generation? And yet the numbers of a New York based market research agency speak for themselves! In the past year 7% of the American tie market, whose total value is approximately $ 850 million, were bow ties. This means that the sales of bow ties have increased by an impressive 4%.
The reasons for this growth are various, but the comeback of the bow tie as a fashion accessory for young men certainly plays a big role.
While young men refused to leave the house with a tie until a few years ago, they are now wearing their bow ties proudly as part of a outfit in the so-called “Geek Chic” style.
Undoubtedly, some famous personalities in the showbiz, like Harry Styles, a member of the band One Direction or the famous NBA basketball player Dwayne Wade, contributed to the trend. These stars wear regularly bow ties in eye-catching colours and are true pioneers of the new fashion trend.
If you too want to stand out from the crowd with a bow tie instead of an “ordinary” tie, have a look at Andrew’s Ties. There you will find a huge selection of bow ties in the highest quality in various colours and patterns!