Forget the hemline theory! What ties tell you about the economic situation
In the 1920′s the so-called hemline theory became a popular way to predict the economic climate: “The shorter the skirts, the better the economy” they say even until today. Also lipsticks can provide information on the economic situation, according to various studies. But not only ladies’ fashion and the buying habits of the women act as an indicator, also ties are supposed to allow an economic forecast. Find out what the tie fashion reveals.
“If women show more leg, the economy is going up”, experts already said nearly a hundred years ago and the hemline theory has been used until today as a sort of “economic forecast“, but not only ladies’ fashion tells us how good or bad the economy is. The German Fashion Institute, which also announces every year the “Tie Man of the Year” claims: the narrower the ties, the better the economy. But why would the width of the tie tell us something about the economic climate? Narrow ties let the person who wears it appear more youthful. A skinny tie gives off an air of creativity and zest for action. In times of crisis, instead wider models are more popular as they make the wearer appear mature, reliable and trustworthy.
As with the hemline theory and the lipstick-sales, fashion trends and personal taste affect of course the choice of the tie, but who knows: there is for sure some truth in this theory. Have a closer look at which ties are worn and especially which model your counterpart chooses. Especially in professional life this can perhaps give you important information. Also keep the different messages different models convey in mind when choosing a new model! Take a look in our online shop, there you’ll surely find also the right tie for every economic climate.